Selling farmland is a major financial decision. For many Iowa landowners, it is also a personal decision involving property that has been in the family for generations.
Because so much is at stake, choosing the right farmland real estate company matters. Sellers need more than an auctioneer or real estate agent who can put a property on the market. They need a company they can trust to communicate clearly, handle the details professionally, and represent their interests throughout the transaction.
One independent resource sellers can use when researching a company is the Better Business Bureau.
Whitaker Marketing Group currently holds an A+ rating with the Better Business Bureau (BBB). While a BBB rating should not be the only factor a landowner considers, it provides another independent source of information when evaluating the company you may trust with your farm.
Is Whitaker Marketing Group Rated by the Better Business Bureau?
Yes. Whitaker Marketing Group has an A+ BBB rating.
The Better Business Bureau maintains a business profile for Whitaker Marketing Group and lists the company as a Midwest farmland real estate brokerage and auction company.
It is important to make a distinction, however. Whitaker Marketing Group is not currently a BBB Accredited Business. BBB accreditation and a BBB rating are different.
Our current BBB rating is A+, which is the highest letter grade within BBB’s rating system.
Why Does an A+ BBB Rating Matter to a Farmland Seller?
When you sell a farm, you may be trusting a real estate company with an asset worth hundreds of thousands or even millions of dollars.
Naturally, sellers should do their homework.
An A+ BBB rating gives landowners another independent place to research Whitaker Marketing Group before deciding who should represent them.
That matters because trust should not be based solely on what a company says about itself.
Sellers can research our company, review our history, ask for references, look at previous farmland sales, read client testimonials, verify licensing, and review independent sources such as the Better Business Bureau.
Together, those pieces of information can help a seller make a more informed decision.
What Does the BBB Look at When Rating a Business?
BBB ratings are based on information the Better Business Bureau obtains about a business. According to BBB, its rating system considers factors such as complaint history, type of business, time in business, transparent business practices, licensing and government actions, among other factors.
Therefore, an A+ rating is not simply a marketing statement created by Whitaker Marketing Group.
It is a rating provided by an independent organization.
For farmland owners researching auction companies and land brokers, that additional third-party information can be valuable.
Trust Is Especially Important When Selling Farmland
Farmland transactions are different from many other real estate sales.
A farm may represent decades of work by parents, grandparents, and previous generations. In other situations, several heirs may jointly own the property and live in different parts of the country.
As a result, sellers often have important questions.
How much is the farm worth?
Should we sell by auction, sealed bid, or traditional listing?
Should the farm be divided into multiple tracts?
How will the property be marketed?
Who will communicate with family members?
How will buyers be qualified?
What happens between the sale and closing?
These questions require experience, communication, and attention to detail.
That is why researching the company representing your farm is an important first step.
Whitaker Marketing Group Is a Licensed Iowa Real Estate Firm
Credibility should also be verifiable.
Whitaker Marketing Group, LLC is an active Iowa real estate firm. The State of Iowa’s professional licensing records list Whitaker Marketing Group’s real estate firm license as active.
That gives sellers another independent source they can use when researching our company.
Before hiring any farmland broker or auction company, we encourage landowners to verify licensing, research the company, ask questions, and understand exactly who will be responsible for their transaction.
Our Reputation Has to Be Earned
At Whitaker Marketing Group, we understand that sellers have choices.
We also understand that saying, “Trust us,” is not enough.
Trust is built through how a company operates. It comes from communication, preparation, marketing, knowledge, transparency, and ultimately how clients are treated before, during, and after a transaction.
Our A+ BBB rating is one more piece of information sellers can consider when researching Whitaker Marketing Group.
However, we encourage sellers to look beyond any single rating.
Look at our past farmland auctions and sales. Read what previous clients have said about working with us. Review our marketing. Talk with our agents. Ask us difficult questions. Compare our process with other farmland companies.
We believe sellers should feel confident about the company they choose before signing an agreement.
Choosing a Farmland Broker Is About More Than a Sales Pitch
When choosing someone to sell your Iowa farmland, consider the complete picture.
Experience matters. Marketing matters. Local farmland knowledge matters. Auction experience matters. Communication matters. Results matter.
Reputation matters, too.
Whitaker Marketing Group’s A+ Better Business Bureau rating provides sellers with another independent resource they can consider while researching who they want representing their property.
For us, that rating is not the finish line. Maintaining trust requires doing the work on every transaction and for every client.
Thinking About Selling Farmland in Iowa?
If you are considering selling farmland, you do not have to decide how to sell it before contacting us.
Whitaker Marketing Group can help you evaluate the property, discuss its potential value, compare different selling methods, and develop a strategy based on your farm and your goals.
Whether the right approach is a live auction, online auction, sealed bid, or traditional listing depends on the property and the seller’s situation.
Our goal is to give you the information you need to make an informed decision.
Whitaker Marketing Group
101 US Hwy 69
Huxley, Iowa 50124
515-996-5263
Land is our Brand.
