Whitaker Marketing Group has been recognized as a Land.com Land Star Top Producer for the second quarter of 2026. The recognition highlights our continued work connecting buyers and sellers of farmland, recreational land, acreages, and other real estate throughout Iowa and the Midwest.
For our team, this recognition represents more than a badge. Instead, it reflects the properties entrusted to us, the clients we have had the opportunity to serve, and the work our team puts into bringing land to market.
Most importantly, we appreciate the landowners who continue to trust Whitaker Marketing Group with their farms and properties.
What Is a Land.com Land Star Top Producer?
The Land.com Land Star Top Producer recognition is associated with professionals marketing and selling land through the Land.com network.
Whitaker Marketing Group received the Land Star Top Producer recognition for Q2 2026.
For us, the recognition reflects another successful quarter of helping landowners market agricultural and rural real estate.
However, successful land sales involve much more than simply putting a property online.
They begin with understanding the land.
Farmland Marketing Starts With the Property
Every farm is different.
Therefore, before bringing Iowa farmland to market, we work to understand what makes that particular property valuable to buyers.
Depending on the farm, that may include:
- Total acres
- Tillable acres
- CSR2
- Soil types
- Drainage and tile
- Farm leases
- FSA information
- Road access
- Improvements
- Conservation programs
- Recreational features
- Development potential
Next, we look at the market surrounding the property.
Who are the likely buyers? Which neighboring landowners may have an interest? Are investors looking in the area? Could the property appeal to a 1031 exchange buyer?
Those questions help shape the sales strategy.
Reaching Farmland Buyers Beyond the Local Market
Local buyers remain an important part of the Iowa farmland market.
However, today’s land buyers can come from almost anywhere.
As a result, farmland marketing should reach both the people who live near the property and buyers searching from outside the area.
Our land marketing can include a combination of digital and traditional methods. For example, a campaign may use property websites, land platforms, email, social media, digital advertising, direct mail, signs, print advertising, video, and direct buyer outreach.
In addition, online bidding can allow qualified buyers to participate in certain auctions without being physically present.
The goal is simple: make sure potential buyers know the property is available and have the information they need to evaluate it.
Choosing the Right Way to Sell Land
Marketing is only one part of the process.
The method used to sell the property matters too.
Depending on the land and the seller’s goals, options may include:
- Live auction
- Simulcast auction
- Online auction
- Sealed-bid sale
- Traditional listing
- Multi-tract auction
For example, a highly tillable Iowa farm with several potential buyers may be a strong candidate for competitive bidding.
Meanwhile, another property may benefit from additional market time through a traditional listing.
Therefore, we believe the property should be evaluated first. The sales method should come second.
Iowa Farmland Is a Specialized Market
Selling agricultural land requires an understanding of information that may not play the same role in other real estate transactions.
For example, Iowa farmland buyers often want to know the property’s CSR2, soil types, tillable acres, drainage, tile, lease terms, and access.
In addition, local buyer demand can make a major difference.
Two farms with similar acreage and soils can attract different levels of interest because of location and neighboring ownership.
Therefore, understanding both the property and the local land market is important when preparing a farm for sale.
More Than Iowa Farmland
Although farmland is a major part of our business, Whitaker Marketing Group works with many types of land and real estate.
That includes:
- Agricultural land
- Recreational land
- Hunting properties
- Acreages
- Development land
- Commercial property
- Ranches
- Farmsteads
Each property has a different buyer.
For that reason, the marketing approach should reflect what makes the property unique and who is most likely to want it.
A Recognition Made Possible by Our Clients
Receiving the Land.com Land Star Top Producer recognition for Q2 2026 is something our team is proud to share.
However, the recognition starts with our clients.
Every auction and listing begins when a landowner trusts us with an important asset.
For some clients, that means selling an investment property. For others, it means selling a farm that has been in the family for generations.
Those situations can be very different.
Therefore, our job is to understand the property, understand the seller’s goals, and develop a plan for bringing the land to market.
Thank You From Whitaker Marketing Group
We want to thank the buyers, sellers, bidders, landowners, attorneys, lenders, tenants, contractors, and other professionals who continue to work with our team.
In addition, thank you to everyone who follows our auctions, shares our properties, opens our emails, visits our website, and recommends Whitaker Marketing Group to other landowners.
Those relationships have helped our company continue to grow.
Whitaker Marketing Group: Land Is Our Brand
The Land.com Land Star Top Producer recognition for Q2 2026 is another milestone for Whitaker Marketing Group.
Still, our focus remains the same.
We want to help landowners understand what they own, what it may be worth, who may want to buy it, and how it should be brought to market.
Whether the property is productive Iowa farmland, recreational ground, an acreage, or another type of land, the process starts with understanding the property and the client’s goals.
Thank you to our clients for continuing to trust Whitaker Marketing Group.
Land is our Brand.
